S 4202 英文 企管Lawrence Hobbs,戰略DNA(Strategic DNA: Bringing Business Strategy to Life),300頁,Agate B2,September 2008,英文,ISBN-13: 978-1932841367。
各種花俏的管理法推陳出新,總是令人應接不暇,
這本務實的教戰手冊,讓你對選擇最佳方案,擬定整體戰略更得心應手!
這本《戰略DNA》不同於其他多數商管書籍,為企業的整體表現提供一套完整的戰略模式。這套方案並不採取激烈變革的方法,而是彌補企業組織中繼承的管理觀念與實際操作的不足。
透過這套方案,作者讓戰略科學成為平易近人的知識,亦讓企業決策與行動可以正確互動,管理程序都能納入整體戰略的考量。對作者來說,企業管理者往往運用各種不同的方法來解決問題,這些方法也算精巧有效,但如果以一套整體的戰略統合不同的管理方法,才是最佳的方式。書中豐富的觀點與管理技巧,為大小企業提供了有效的戰略解決方案。
作者霍布斯(Lawrence Hobbs)為著名的戰略與管理顧問公司Chinook Solutions的負責人,國際管理經驗長達二十五年,客戶遍佈美國、加拿大、英國、墨西哥、哥倫比亞與德國等地。
目錄:
第一章:擘劃遠景:Where do we want to go?
第二章:釐清與架構戰略:How do we plan to get there?
第三章:確認成就目標:How will we know that we’re there?
第四章:戰略劃分:What will that look like for each business?
第五章:方案選擇:What will we do to get there? What will we stop doing?
第六章:運用結構性組織:How will we organize ourselves?
第七章:資源與會計責任分配:Who will do it? How much can they spend?
第八章:方案細節規劃:What exactly must be done?
第九章:動員工作團隊:How do we get everyone on board?
第十章:方案執行與管控:Where should be? Where are we? What are we doing about the difference?
第十一章:結果評估:Are we there yet?
第十二章:學習分析與回饋:What went wrong? What went right? What should we change?
第二章:釐清與架構戰略:How do we plan to get there?
第三章:確認成就目標:How will we know that we’re there?
第四章:戰略劃分:What will that look like for each business?
第五章:方案選擇:What will we do to get there? What will we stop doing?
第六章:運用結構性組織:How will we organize ourselves?
第七章:資源與會計責任分配:Who will do it? How much can they spend?
第八章:方案細節規劃:What exactly must be done?
第九章:動員工作團隊:How do we get everyone on board?
第十章:方案執行與管控:Where should be? Where are we? What are we doing about the difference?
第十一章:結果評估:Are we there yet?
第十二章:學習分析與回饋:What went wrong? What went right? What should we change?